Tuesday, February 7, 2012

Wonder how a film takes $140mil in one weekend – promotion!

November 24, 2009 by Michael · Tagged with , ,

Magazine stand in Toronto the day New Moon opens
photo: A magazine stand inside Chapters book store, Toronto – the weekend New Moon opened.

Its a carefully orchestrated PLAN for a movie saga like Twilight to do $140mil in box office business. Industry watchers were even stunned at the first weekend results.

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