NEWS: Hot Wheels Camaro diecast a highly coveted collectible at the Toronto Auto Show
March 8, 2012 by Michael Silver ·
The 2012 Canadian International Auto Show in Toronto set record attendance this year and people weren’t just going to look at all the slick new automobiles. Some shrewd Hot Wheels collectors were looking to bring home a car too. Specifically, a limited edition diecast collectible of a life-size Hot Wheels Camaro Concept created by Chevrolet and Hot Wheels.
But Chevrolet wasn’t just giving away the hotly sought after diecast Camaro easily. You had to earn it. And being a little tech savvy (equipped with the right mobile) was the first step. In a first for an Auto Show floor – Chevrolet teamed up with mobile gaming app SCVNGR to create an innovative way to reward show attendees with a coveted prize.