NEWS: Hot Wheels Camaro diecast a highly coveted collectible at the Toronto Auto Show

The 2012 Canadian International Auto Show in Toronto set record attendance this year and people weren’t just going to look at all the slick new automobiles. Some shrewd Hot Wheels collectors were looking to bring home a car too. Specifically, a limited edition diecast collectible of a life-size Hot Wheels Camaro Concept created by Chevrolet [...]

Business Case Study: Using Social Media for crisis communication with General Motors Christopher Barger at PodCamp Toronto

At the recent PodCamp Toronto 2010 social media conference – I had the pleasure of taking in the talk by Christopher Barger – the Director of Social Media for General Motors U.S.A. Mr. Barger came to Canada for a weekend to discuss how GM made extensive use of online social media in a presentation titled, [...]

RANTS: Why Toronto hates the TTC – Stupid shit like NOT having ALL collector booths open when busy (and good looking signs)

photos courtesy shot7.com Sure, it was nice of the TTC to provide free transit rides for Toronto peeps traveling on New Years Eve between 12 and 4 am. But my experience with Toronto’s better way twelve hours earlier is what will leave a bitter taste in my mouth and make me forget quickly about any [...]

NEWS: IT’S ON BITCHES! – WIND mobile launches in Canada to take on incumbents BELL and ROGERS

photo courtesy shot7.com Some mobile relief must be needed when you get a big crowd of people and media to brave the frigid cold of Toronto for the official launch of a new mobile brand and store in Canada – WIND. Even more impressive, the crowd was awaiting the unveiling of a big outdoor statue [...]