Friday, July 30, 2010

Wonder how a film takes $140mil in one weekend – promotion!

Wonder how a film takes $140mil in one weekend – promotion!

November 24, 2009 by Michael · Leave a Comment 

photo: A magazine stand inside Chapters book store, Toronto – the weekend New Moon opened.
Its a carefully orchestrated PLAN for a movie saga like Twilight to do $140mil in box office business. Industry watchers were even stunned at the first weekend results.